Andrew Lazzaro
CEO, Leading Quality Assurance
As the CEO of Leading Quality Assurance, I look after our global team of professionals that support the world’s leading hotel brands to help them consistently deliver exceptional guest experiences. Raised on a dairy farm, I learned that happy cows produce more milk. Turns out business isn’t much different. As a big believer in the service profit chain, I am relentlessly in pursuit of ways to champion the customer experience and impact growth. The creative application of technology, analytics, and behavioral science - alongside a healthy disregard for the impossible - allows us to reimagine and reengineer the way we go to market. I’ve worked in software development, hospitality, and advertising and the strategy remains the same: the closer we get to the voice of the customer, the closer we get to winning.
When I’m not in one of our markets around the world, find me at my favorite mountain, cycling the city, or sailing across an ocean.
BEFORE
OMD Worldwide
Universal Studios Singapore
Las Vegas Sands
Caesar’s Entertainment
Virgin
British Petroleum
NBC Universal
Microsoft
Harvard Business School
University of Virginia